It may come as a shock to corporate marketing departments everywhere but when email marketing to a list, the real objective is to communicate. Sure, measurable conversions to engagement or even sales are great. But when we lose track of the fundamental fact that on the other end of that email campaign is a person, a human being, then we are going to get poorer and poorer results.
You’re getting a crushing volume of email. I’m not. Do you want to know why? Better yet, would you like to be in my shoes?