Back in the day, we started off with three ice cream flavors: chocolate, vanilla and strawberry. But it wasn’t enough. So then we got 31 flavors. But it still wasn’t enough. We moved up to Ben & Jerry’s and Häagen-Dazs. But it’s still not enough. We demand more choices!
Why Options Do Not Mean Freedom
Options certainly sound like freedom. After all, one can now choose between this or that, or this and these many other things. However freedom is not in the possibilities, it is in the choosing. No freedom exists until one chooses. In fact, prior to choosing, one has nothing at all: none of the choices have moved into reality. Incidentally, having no options is actually more free than having many options, because the single option is already the reality.